Communications & Marketing

Communications & Marketing


Facebook Guidelines

Twitter Guidelines

Our Staff

Promotional Release Form

Shoreline Community College Logo

Web Development

Web Standards

Media Contact

Web Standards

Failure to employ rational, consistent practices throughout the Shoreline Community College website puts the College at risk for: 

  • loss of revenue
  • reduced enrollment
  • dissatisfaction with college services
  • loss of grant opportunites
  • degraded reputation
  • degraded credibility

***To safeguard the College from harm like this, please contact PIO regarding any new or significant webpage updates or redesigns.***

 

Benefits of Standards

Beyond simply protecting the college from potential harm, web standards contribute to establishing the Shoreline Community College "brand". Successfully establishing a brand identity has significant benefits:

  • builds a greater awareness of SCC
  • SCC becomes easier to recognize and recollect via consistency of appearance
  • differentiates SCC from competitors
  • enhances ability to successfully reach target audiences
  • improves life-relationships with target audiences
  • improves fund-raising potential

 

Setting Standards

The Communications & Marketing Office, in conjunction with the Shoreline Community College Web Workgroup, sets standards and provides oversight for the College website. Web standards are the general policies and guidelines that govern and direct the web presence for Shoreline Community College, consisting of stylistic and technical parameters.

 

The Web Workgroup is a collaborative effort that includes representatives from Technical Support Services, the Public Information Office, faculty, staff and students. For questions regarding the Web Workgroup, contact Gary Kalbfleisch, Director of Technology Support Services. 

 

Basic Standards

Photos & Videos

The following criteria are used in approving the use of photos or video on a webpage:

  • they must enhance or facilitate communication of the topic addressed on that page 
  • they must enhance or facilitate that page's communication goal
  • they should help address the needs of your target audience
  • they should help your target audience recognize the benefits your class or program will provide them
  • they must not distract or otherwise confuse a viewer as to the the topic addressed on that page
  • they must not distract or otherwise confuse a viewer as to what that page's communication goal is
  • all images must have ALT tags describing their content for ADA compliance
  • no copyright violations
  • must be of sufficient resolution and clarity
  • must be consistent with the overall site and the function and nature of the page they appear on

***Photos and videos that do not meet these standards are subject to removal.***

 

 

Forms

Any official Shoreline Community College form posted to the website must be recognizable as an official document. To that end, please do the following:

  • place the Shoreline Community College logo at the top of the page or title sheet
  • do not employ special colors other than black and white or Shoreline green
  • do not employ stylized fonts except to bold, italicize or underline

***Forms that do not meet these standards are subject to removal.***

 

 

PDFs & Other Documents

  • for official documents, place the Shoreline Community College logo at the top of the page or title sheet
  • duplicate information appearing on actual webpages
  • appear in lieu of creating an appropriate webpage

***PDF's and other documents that do not meet these standards are subject to removal.***

 

Page Names

Each webpage should be named appropriately in order to facilitate useful and consistent site search. The convention varies according to a page's navigational level. Pages should be named as follows:

 

Department Homepage:  

Program Homepage:

Program Feature:

Department Name | Shoreline Community College

Program Name | Shoreline Community College

Program Feature | Shoreline Community College

 

 

 

 

 

 

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